Opportunities for domestic producers

In addition to meeting fast-growing demand from an expanding number of mass retail outlets, liberalized trade regimes are opening the gates to a new world of high-spending consumers. The establishment of the EU-Egypt Free Trade Area alone has already seen agricultural exports rise by 80%, with the proposed Euro-Med Free Trade Area targeted for 2010 set to further bolster Egyptian access to the EU’s 500 million consumers.

At the same time, Egypt’s competitive prices continue to drive strong North American demand for products like Egyptian-produced fruits and nuts, seafood, cheeses, confectioner’s chocolate and specialty flours.Egypt’s very low customs duties and central geographic location also mean local producers, food processors and packagers are ideally positioned to take advantage of
strong growth throughout Middle Eastern markets, and the forecast exponential growth in the established and emerging markets of Asia and Asia Pacific.

Opportunities for foreign suppliers

The rapid expansion of supermarket retailing combined with the swelling ranks of middle class, urban consumers with high disposable incomes and increasingly international tastes is generating strong local demand for exotic new foods, novel food presentation ideas, bottled
soft drinks, fruit juices and waters, and convenience foods and ready-meals.

International suppliers are finding a large and eager audience for a huge array of Western-style products, as local stores take advantage of newly-liberalized trade regimes that enable them to source goods from around the world to meet accelerating demand.At the same time, the country’s total food consumption continues to grow strongly, with analysts forecasting a
further 23% growth in the three years to 2011.

Interactive Shopping Zone

Supermarket Expo 2010 also features an interactive shopping area where exhibitors and visitors can sample and purchase products, and network with producers or local agents.

With the look and feel of a lively street market, this exciting initiative puts you in direct contact with your consumers, while at the same time helping you to pinpoint potential suppliers or distributors and build the strategic partnerships that will deliver sustained results long after the show is ended.

The very best way to find out what your consumers really want!

A stand at Supermarket Expo is the best-value, most powerful marketing tool at your disposal. Compare the cost of participation against the cost of a direct mail shot, at EGP 1.00 per consumer; a 30-second TV spot at around EGP 8,000; a full TV campaign at upwards of
EGP 1.2 million; and the unproven results of Web-based strategies.

Supermarket Expo 2010 gives you direct access to feedback from over 700,000 willing consumers, whose presence at the event testifies to their interest in food, new taste sensations and food presentation innovations, the latest beauty products and household care goods.